The instruments utilize the singing style of Tamil folk culture. He used the nadaswaram, shehnai, saxophone urumee and thavil drums, acoustic guitar, keyboards mixed with electronic synths and scratches. Composition Ī downtempo song, "Why This Kolaveri Di" has been built around an ancient south Indian folk rhythm using ancient folk instruments. The song was officially released after it was known to become popular after an accidental release on to the internet. The Sound Engineer for this song is Siva Kumar S(Chief Audio Engineer), Panchathan Record Inn and AM Studios. The song is also called a 'Soup' song, where 'Soup' (as in 'crying in ') is a colloquial Tamil word which refers to young men experiencing depression after love failure in a love relationship. I just framed them into sentences and thats how I came up with the song." Dhanush sang the song in broken English, as a Tamil person might if his knowledge of English was limited. In a party to The Times of India, Dhanush said: "When I was writing down the lyrics, I kept in mind all the English words that are used in the Tamil vocabulary. Problems playing this file? See media help. "Why This Kolaveri Di" (leaked version), featuring vocals by Dhanush Following its huge success and nationwide popularity Dhanush, the singer of the original track was invited by then Prime Minister Manmohan Singh as a "Guest of Honour". Within a few weeks, YouTube honoured the video with a '"Recently Most Popular" Gold Medal award and "Trending" silver medal award for receiving many hits in a short time. Soon, the song became the most searched YouTube video in India and an internet phenomenon across Asia. The song was officially released on 16 November 2011 and instantly became popular on social networking sites for its quirky " Tanglish" ( portmanteau word of Tamil and English) lyrics. It became one of the most streamed songs of all-time. The song is written and sung by Dhanush, and composed by Anirudh Ravichander. Why this murderous rage, Girl?) is a song from the soundtrack of the 2012 Tamil psychological thriller film, 3 starring Dhanush and Shruthi Hassan. It’s a love ballad,” says Anirudh, who is happy with the positive reaction his new video is garnering.' Why This Kolaveri Di' ( transl. You don’t have to turn your phone to adjust when you are watching the song. So, this vertical video is an experiment. “It’s been five years since Kolaveri Di, and I wanted to try something different. Meanwhile, Anirudh is in news for his latest single Bewajah that also happens to be India’s first vertical pop music video. But I can definitely say that the song made me what I am today,” he adds.
While I am bored of the song, it seems people aren’t. “Kolaveri is one song that people feel connected to.
Mention the success of Kolaveri Di, and Anirudh is quick to add, “I am still counting my blessings.”Īnd why not? It was his first song that went on to top the music charts. The song was a part of Aishwarya R Dhanush’s Tamil film 3 starring Dhanush and Shruti Haasan. And the man behind the composition is Anirudh Ravichander, also known as the viral prodigy. Even today, the song is as popular as it was when it first released. Actor Dhanush made everyone sing Why This Kolaveri Di with him in 2012.